My first interest in retail sales started with my first job in high school and has developed through the years. I was initially intrigued by the dynamics of customer interaction, inventory control, product knowledge and a continuous change in activity. Through my college years working in footwear sales and inventory management, I found a trade to pursue and would look for a future in management in this area. With an undergraduate degree in business management in hand I partnered with my father to open DMK Sports. We started the store with the vision of serving the uniform and apparel needs of local sports teams and fans. During the first couple years, I learned of the growing interest and participation in soccer. At that time, we began to transition our product mix to fulfill this need in the marketplace. Over the years, the business has grown with our commitment to a family friendly experience, excellent quality, value pricing, product knowledge, old-time customer service, exciting product mix, and an experienced staff that believes in these ideals. My hard work and dedication to the business and customers has built our reputation that keeps customers returning and new ones to find us.

My key skills are management of staff, operations management, inventory knowledge, attention to detail, embroidery and printing experience, retail interaction experience, and helping clients discover the look they are seeking.

I am a sports retail professional and soccer specialist with a genuine passion for the game that spans playing, coaching, and business. At DMK Sports, I oversee production, manage soccer club accounts, drive community outreach, and manage the brand's social media presence — working to connect our store with the players, coaches, and clubs that make up the local soccer community. My focus is on building relationships that bring value both on and off the field, and creating content that reflects the culture and energy of the sport we love. I hold a Master's degree in Sports Management with a 3.8 GPA, which has allowed me to bring both academic rigor and real-world perspective to everything I do in this space.

Beyond the storefront, I serve as an assistant coach and head JV coach at Lincoln High School, where I lead player development and help oversee the program's transition into Division I competition. I also hold a USSF D coaching license and am a certified NFHS Level 3 coach, and my experience extends to the semi-professional level where I have had the opportunity to coach and develop players competing at a higher stage of the game. My coaching philosophy is built on discipline, technical fundamentals, and building systems that develop players at every level — skills I carry directly into my professional work.

The custom apparel division of DMK Sports allows me to see ideas brought from concept to completion; being a part of that process is something that I’m very proud of. As the embroidery manager, I handle and oversee embroidery production to help customers bring their ideas to life. I work with our customers, both individual and corporate, to help them create ideas, find the right products, and plan decoration methods to create something they are proud of. I also assist with corporate sales and help grow our custom apparel division through social media.

My educational background includes a Bachelor’s degree in Communication Studies and a Master’s degree in Organizational Communication, both of which have strengthened my ability to collaborate with customers, manage projects, and build lasting relationships.

Combined with hands-on industry experience, these skills help me guide customers through the customization process with confidence and attention to detail. Whether it’s recommending apparel, selecting decoration options, or ensuring quality throughout production, my goal is to make the experience easy, enjoyable, and successful for every customer.